The Essential Laws of Explained
Online Profiles – Managing your Identity
Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. For this to happen, your name must be attached to a profile.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want only some parts of your life revealed. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. The problem arises when it comes to searching the person. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a solution to this. The solution is optimization of what appears when your name is searched. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.
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